Our marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management.

This program is offered in English and in French.

Co-operative education is available with this program.

The French immersion is available with this program.

Requirements for this program have been modified. Please consult the 2018-2019 calendars for the previous requirements

Common Core courses
ADM 1300Introduction to Business Management3 Units
ADM 1301Social Context of Business3 Units
ADM 1340Financial Accounting3 Units
ADM 1370Applications of Information Technology for Business3 Units
ECO 1102Introduction to Macroeconomics3 Units
ECO 1104Introduction to Microeconomics3 Units
ENG 1131Effective Business English3 Units
3 course units from:3 Units
Reasoning and Critical Thinking
Philosophy: Ideas and Arguments
MAT 1300Mathematical Methods I3 Units
MAT 1302Mathematical Methods II3 Units
ADM 2302Business Analytics3 Units
ADM 2303Statistics for Management3 Units
ADM 2304Applications of Statistical Methods in Business3 Units
ADM 2320Marketing3 Units
ADM 2336Organizational Behaviour3 Units
ADM 2337Human Resource Management3 Units
ADM 2341Managerial Accounting3 Units
ADM 2350Financial Management3 Units
ADM 2372Management Information Systems3 Units
ADM 2381Business Communication Skills3 Units
PHI 2397Business Ethics3 Units
ADM 3301Operations Management3 Units
ADM 3318International Business3 Units
ADM 4311Strategic Management3 Units
Total: 72 Units
Option courses
ADM 3321Consumer Behaviour3 Units
ADM 3322Services Marketing3 Units
ADM 3323Market Research3 Units
ADM 3326Advertising and Sales Promotion Management3 Units
ADM 4322Marketing Strategy3 Units
ADM 4325Promotional Planning Practicum3 Units
15 elective course units in administration (ADM) 115 Units
Total: 33 Units
Elective courses
15 course units from another faculty 215 Units