120 Units
Our marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management.
This program is offered in English and in French.
Co-operative education is available with this program.
The French immersion stream is available with this program.
Requirements for this program have been modified. Please consult the 2024-2025 calendars for the previous requirements.
Compulsory Core Courses
| Code | Title | Units |
|---|---|---|
| ADM 1300 | Introduction to Business | 3 Units |
| ADM 1301 | Business and Society | 3 Units |
| ADM 1305 | Mathematics for Business | 3 Units |
| ADM 1340 | Financial Accounting | 3 Units |
| ADM 1370 | Applications of Information Technology for Business | 3 Units |
| ECO 1102 | Introduction to Macroeconomics | 3 Units |
| ECO 1104 | Introduction to Microeconomics | 3 Units |
| ENG 1131 | Effective Business English | 3 Units |
| ADM 2302 | Business Analytics | 3 Units |
| ADM 2303 | Statistics for Management | 3 Units |
| ADM 2304 | Applications of Statistical Methods in Business | 3 Units |
| ADM 2320 | Marketing | 3 Units |
| ADM 2336 | Organizational Behaviour | 3 Units |
| ADM 2337 | Human Resource Management | 3 Units |
| ADM 2341 | Managerial Accounting | 3 Units |
| ADM 2350 | Financial Management | 3 Units |
| ADM 2372 | Management Information Systems | 3 Units |
| ADM 2381 | Business Communication Skills | 3 Units |
| ADM 3301 | Operations Management | 3 Units |
| ADM 3318 | International Business | 3 Units |
| ADM 4311 | Strategic Management | 3 Units |
| Total: | 63 Units | |
Marketing Option
| Code | Title | Units |
|---|---|---|
| ADM 3321 | Consumer Behaviour | 3 Units |
| ADM 3322 | Services Marketing | 3 Units |
| ADM 3323 | Market Research | 3 Units |
| ADM 3326 | Advertising and Sales Promotion Management | 3 Units |
| ADM 4322 | Marketing Strategy | 3 Units |
| ADM 4325 | Promotional Planning Practicum | 3 Units |
| Total: | 18 Units | |
Elective Courses Options
| Code | Title | Units |
|---|---|---|
| 9 optional course units in administration (ADM) 1 | 9 Units | |
| 15 elective course units from another faculty 2 | 15 Units | |
| 15 elective course units | 15 Units | |
or | ||
| one additional option (18 course units) from the list of additional options below | 18 Units | |
| 15 elective course units from another faculty 2 | 15 Units | |
| 6 elective course units | 6 Units | |
or | ||
| 9 optional course units in administration | 9 Units | |
| one additional minor (30 course units) | 30 Units | |
| Total: | 39 Units | |
Note(s)
- 1
ADM 4326, ADM 4328 or ADM 4329 are recommended as part of your elective course units in administration (ADM).
- 2
A maximum of 6 course units at the 1000 level can count towards this requirement.
List of Additional Options
Accounting Option
| Code | Title | Units |
|---|---|---|
| ADM 2342 | Intermediate Accounting I | 3 Units |
| ADM 3340 | Intermediate Accounting II | 3 Units |
| ADM 3345 | Taxation I | 3 Units |
| ADM 3346 | Cost Accounting | 3 Units |
| 6 course units from: | 6 Units | |
| Auditing Theory | ||
| Corporate Finance | ||
| Business Law | ||
| Cases Studies in Accounting | ||
| Advanced Auditing | ||
| Data Analytics in Accounting | ||
| Taxation II | ||
| Management Control Systems | ||
| Auditing in a digital environment | ||
| Special Topics in Financial Accounting | ||
| Advanced Accounting | ||
| Total: | 18 Units | |
Business Analytics Option
| Code | Title | Units |
|---|---|---|
| ADM 3303 | Hands-On Coding for Business | 3 Units |
| ADM 3305 | Business Simulation Analytics | 3 Units |
| ADM 4307 | Business Forecasting Analytics | 3 Units |
| ADM 4363 | Business Optimization Analytics | 3 Units |
| ADM 4964 | Application of Business Analytics | 3 Units |
| 3 course units from: | 3 Units | |
| Business Data Mining | ||
| Competitive Intelligence | ||
| Market Research | ||
| Total: | 18 Units | |
Business Technology Management Option
| Code | Title | Units |
|---|---|---|
| ADM 3308 | Business Data Mining | 3 Units |
| ADM 3378 | Emerging Topics in Management Information Systems | 3 Units |
| ADM 3379 | Systems Analysis, Development, and Performance | 3 Units |
| ADM 4377 | Digital Enterprise Systems and Strategies | 3 Units |
| 6 optional course units from: | 6 Units | |
| Hands-On Coding for Business | ||
| Business Simulation Analytics | ||
| Project Management | ||
| Business Forecasting Analytics | ||
| Cybersecurity Management | ||
| Business Communications Networks | ||
| Management and Implementation of Web Technologies in Organizations | ||
| Total: | 18 Units | |
Entrepreneurship Option
| Code | Title | Units |
|---|---|---|
| ADM 2313 | The Entrepreneurial Society | 3 Units |
| ADM 4315 | Strategic Entrepreneurship | 3 Units |
| ADM 4316 | Management of Innovation | 3 Units |
| 3 course units from: | 3 Units | |
| New Venture Creation | ||
| Social Entrepreneurship | ||
| 6 course units from: | 6 Units | |
| Advising Family Business | ||
| Managing Science and Technology Enterprises | ||
| Personal Selling | ||
| Creativity and Innovation | ||
| Total: | 18 Units | |
Finance Option
| Code | Title | Units |
|---|---|---|
| ADM 2352 | Finance Theory | 3 Units |
| ADM 3350 | Corporate Finance | 3 Units |
| ADM 4350 | Equity Valuation | 3 Units |
| ADM 4355 | Finance, Ethics and Social Responsibility | 3 Units |
| 6 course units from: | 6 Units | |
| Fixed Income Investments | ||
| Portfolio Management | ||
| Financial Modeling | ||
| Fintech | ||
| Options and Futures | ||
| Advanced Corporate Finance | ||
| International Financial Management | ||
| Alternative Investments and Risk Management | ||
| Mergers and Acquisitions | ||
| Total: | 18 Units | |
Healthcare Analytics Option
| Code | Title | Units |
|---|---|---|
| ADM 3363 | Healthcare Informatics for Managers | 3 Units |
| ADM 4307 | Business Forecasting Analytics | 3 Units |
| ADM 4363 | Business Optimization Analytics | 3 Units |
| ADM 4964 | Application of Business Analytics | 3 Units |
| 6 optional course units from: | 6 Units | |
| Business Simulation Analytics | ||
| Business Data Mining | ||
| Applied Biostatistics | ||
| Introduction to Health Economics | ||
| Health Research: Quantitative and Qualitative Approaches | ||
| Epidemiology | ||
| Total: | 18 Units | |
Human Resources Management Option
| Code | Title | Units |
|---|---|---|
| ADM 3333 | Staffing Organizations | 3 Units |
| ADM 3334 | Industrial Relations | 3 Units |
| ADM 3337 | Compensation Administration | 3 Units |
| ADM 4336 | Occupational Health and Safety | 3 Units |
| ADM 4338 | International Training and Development for Sustainability | 3 Units |
| ADM 4339 | Strategic Human Resources Planning | 3 Units |
| Total: | 18 Units | |
Note(s)
| Please note that all of the HR option courses have been accredited by the HRPAO as contributing academic credits toward the CHRP designation. |
International Management Option
| Code | Title | Units |
|---|---|---|
| ADM 3319 | Cross-Cultural Management | 3 Units |
| ADM 4318 | Multinational Business Policy | 3 Units |
| 12 course units from: | 12 Units | |
| Varieties of Capitalism: from Medieval Merchants to Modern Multinationals | ||
| Multinational Business Finance | ||
| Strategic Management in Developing and Emerging Economies | ||
| International Marketing | ||
| International Training and Development for Sustainability | ||
Third language course (other than English or French) * | ||
| Mandatory International Exchange | 15 Units | |
| Total: | 33 Units | |
Note(s)
- *
No culture courses are allowed for this requirement.
Mandatory Requirement: International Exchange
Students in the International Management option must complete at least 12 of the 120-unit program requirements abroad as part of an international exchange with one of the international partner institutions of the Telfer School of Management. At least one and at most two full-time semester(s) of study abroad (minimum 12 units per semester abroad) must be completed. During the exchange, students must take business courses or third language courses. The normal load of an international exchange study session is 15 units.
a) any of the 12 elective units listed under the International Management option requirements, provided the courses offered at the international partner institution are considered equivalent to the corresponding Telfer School of Management courses;
b) the 15 course units in administration (ADM);
c) the 15 course units from another faculty.
Management Option
| Code | Title | Units |
|---|---|---|
| ADM 4317 | Leadership, Strategy and Sustainability | 3 Units |
| 15 course units from: | 15 Units | |
| Supply Chain Management | ||
| Competitive Intelligence | ||
| Varieties of Capitalism: from Medieval Merchants to Modern Multinationals | ||
| Principles of Negotiation | ||
| Project Management | ||
| Management in the New Economy | ||
| Management of Innovation | ||
| Strategic Management in Developing and Emerging Economies | ||
| Mergers and Acquisitions | ||
| Total: | 18 Units | |
Note(s)
The Management option will be organized in terms of three themes. It is strongly recommended that students choose at least one course (3 units) from each theme: