Our marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management.
This program is offered in English and in French.
Bachelor of Commerce and Master of Science Management (Research Project) Pathway
This exciting integrated accelerated bachelor’s/master’s program allows students to earn two degrees in five years. Designed for students with a strong academic record and a keen interest in conducting business research, this integrated program enables select undergraduate students to get a jump-start in their project-based master’s program by completing two graduate courses during their last year of the undergraduate degree, and starting their research project in a familiar environment over the summer bridge term between the bachelor’s and master’s programs. This integrated program focuses on empowering students to develop their business acumen and research skills in a specialized field of study, and to contribute towards smarter decisions about policy and practice in creating a better Canada.
For further information on this Dual Fast-track Degree, please communicate with the Student Services Centre via undergraduate@telfer.uOttawa.ca.
Co-operative education is available with this program.
The French immersion stream is available with this program.
Requirements for this program have been modified. Please consult the 2021-2022 calendars for the previous requirements.
| Code | Title | Units |
|---|---|---|
| ADM 1300 | Introduction to Business | 3 Units |
| ADM 1301 | Business and Society | 3 Units |
| ADM 1305 | Mathematics for Business | 3 Units |
| ADM 1340 | Financial Accounting | 3 Units |
| ADM 1370 | Applications of Information Technology for Business | 3 Units |
| ECO 1102 | Introduction to Macroeconomics | 3 Units |
| ECO 1104 | Introduction to Microeconomics | 3 Units |
| ENG 1131 | Effective Business English | 3 Units |
| ADM 2302 | Business Analytics | 3 Units |
| ADM 2303 | Statistics for Management | 3 Units |
| ADM 2304 | Applications of Statistical Methods in Business | 3 Units |
| ADM 2320 | Marketing | 3 Units |
| ADM 2336 | Organizational Behaviour | 3 Units |
| ADM 2337 | Human Resource Management | 3 Units |
| ADM 2341 | Managerial Accounting | 3 Units |
| ADM 2350 | Financial Management | 3 Units |
| ADM 2372 | Management Information Systems | 3 Units |
| ADM 2381 | Business Communication Skills | 3 Units |
| ADM 3301 | Operations Management | 3 Units |
| ADM 3318 | International Business | 3 Units |
| ADM 4311 | Strategic Management | 3 Units |
| Total: | 63 Units | |
| Code | Title | Units |
|---|---|---|
| Option courses | ||
| ADM 3321 | Consumer Behaviour | 3 Units |
| ADM 3322 | Services Marketing | 3 Units |
| ADM 3323 | Market Research | 3 Units |
| ADM 3326 | Advertising and Sales Promotion Management | 3 Units |
| ADM 4322 | Marketing Strategy | 3 Units |
| ADM 4325 | Promotional Planning Practicum | 3 Units |
| 3 elective course units in administration (ADM) 1 | 3 Units | |
| Total: | 21 Units | |
| Code | Title | Units |
|---|---|---|
| Complementary Option courses | ||
| ADM 2313 | The Entrepreneurial Society | 3 Units |
| ADM 3313 | New Venture Creation | 3 Units |
| ADM 4310 | Managing Science and Technology Enterprises | 3 Units |
| ADM 4315 | Strategic Entrepreneurship | 3 Units |
| ADM 4316 | Management of Innovation | 3 Units |
| Total: | 15 Units | |
Elective Courses Options
| Code | Title | Units |
|---|---|---|
| 9 optional course units in administration (ADM) | 9 Units | |
| 15 elective course units from another faculty 1 | 15 Units | |
| 15 elective course units | 15 Units | |
or | ||
| one additional option (18 course units) from the list of additional options below | 18 Units | |
| 15 elective course units from another faculty 1 | 15 Units | |
| 6 elective course units | 6 Units | |
or | ||
| 9 optional course units in administration (ADM) | 9 Units | |
| one additional minor (30 course units) | 30 Units | |
| Total: | 39 Units | |
Note(s)